This Monday, mytaxi will be waving goodbye to it's dear, old friend Hailo once and for all. All job offers will come through on the mytaxi app, so ensure you have mytaxi open rather than Hailo. To celebrate the launch of mytaxi proper, mytaxi are running their LARGEST EVER marketing campaign in London. A multi-million pound behemoth! Go on... From Monday 15th - Sunday 28th May, all off-peak fares will be 50% off meter rate. That’s all journeys between 9am - 5pm and 8pm - 7am Monday - Friday, plus the entire weekend. The campaign will be supported by a brand new advertising campaign to ensure they reach brand new passengers, those who may not use black cabs regularly at present. mytaxi are calling on you guys to help them ensure they get the best possible service from the world’s best taxi fleet. The details Showcasing the trade. This isn’t a race to the bottom on price or about undercutting cheaper, price-driven competitors. This is about showcasing the world’s best taxi service by offering a short promotional discount to encourage trial. mytaxi are paying! Don’t worry, folks, this is not a fixed fare thing. You’ll still receive the meter rate less your normal commission, but the passenger only pays 50% of the fare with mytaxi making up the difference to you. What do I need to do? Nothing. Simply enter the meter fare in the app as normal and mytaxi will take care of the rest. So there you have it. They promised you more advertising as a result of the recent merger and hope you’ve enjoyed the campaign since the launch. The 50% off campaign is yet another sign of mytaxi's investment in London. Here’s to more bums on seats and showcasing London’s finest!