Private hire car company Addison Lee has announced a partnership with the NSPCC as part of the charity’s ‘Light up Christmas for Children’ campaign. The partnership will see Addison Lee donate £1 for every in-app car booking made by selected corporate partners, including Sotheby’s, Societe Generale and Ford, over the Christmas period with a maximum donation of £75,000. To raise visibility of the NSPCC’s campaign, Addison Lee has added NSPCC branding to 40 of its courier vans. Two vans will be undertaking a 500 mile round-trip from the NSPCC’s head office in London to deliver Christmas presents to children in Liverpool and Blackpool. In addition, Addison Lee are supporting the campaign through its app by changing all car icons to an NSPCC-branded Christmas sleigh and prompting customers to donate to the charity through an in-app message, adding to the overall donation total. The money raised by Addison Lee will help pay for services such as Childline, which operates 24/7 365 days of the year – including Christmas Day – providing help and advice whenever young people need it. Claire Hoyle, Head of Partnerships at the NSPCC said: “Christmas should be the most special time of the year for children, but, for many, it can be a dark and lonely time. “For Addison Lee to wholeheartedly support our Light up Christmas for Children campaign shows the true meaning of Christmas spirit.” Rob McGinn, Commercial Director at Addison Lee added: “The NSPCC plays an invaluable role in supporting children and families at Christmas, and Addison Lee together with our corporate partners are going the extra mile to support that work.” The partnership will run from 5th December until 8th January 2018, with 100% of donations going to the NSPCC’s ‘Light up Christmas for Children’ campaign.