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Sherbet London relaunches with new taxi “industry disruptor” vision

“London’s taxi drivers are the best in the world. No question. It is about time that a real taxi company is the industry disruptor for once. That’s what we want to achieve with our new vision.” says Sherbet London CEO Asher Moses. 

This month, Asher and his Dalston based team boldly relaunch the company with a new vision. Sherbet will combine three sections of its business to create a unique and modern service never seen by the trade before ; Ride, drive and advertise with Sherbet. 

“It’s time for a radical change. We’re at a crucial turning point for the London Taxi industry. There are challenges, of course; there is also massive potential. Through technology and customer service excellence, I believe that there is a clear and certain future for expert, premium professional London Taxi drivers, driving sustainable, energy-efficient cleaner vehicles. That was always the vision when we created Sherbet London. The ‘relaunch’ is the next stage in that evolution.”, said Asher.

The new vision, powered by investment and belief in electric power train technology, focuses on delivering technological and service excellence to Sherbet London’s drivers and customers. 

“This new evolution is all about the future. The future of the industry, our children’s future, the environment. So, we want drivers who either own or want to drive electric or newer vehicles. We want to establish a network that truly supports professional drivers who understand that technology and customer service excellence is the key to beating the competition. Our aim is to create a community that can truly compete with the likes of the premium private hire fleets, as well as challenger app-based brands. We all know the threats to the trade; over the coming weeks we’ll be unveiling our plans to strengthen and protect the future for the licensed taxi sector.”, Asher added.

Sherbet London operates one of London’s largest managed, media taxi fleets, delivering passengers and advertising messages safely and efficiently across the city, using high-technology and metrics to deliver customer satisfaction. The team provides impactful taxi media advertising with its fleet of more than 500+ high-specification vehicles, working with high-profile fashion and leisure clients including PrettyLittleThing, Boohoo, TopShop, TopMan, Embassy Gardens, VisitQatar and 888Casino.

Asher stated, “We will set out to provide a clear vision for all key stakeholders. Our premium drivers will sign up to a charter, that will cover vehicle checks, personal safety, customer service and even social media. We are ambitious for Sherbet London and for the wider industry. We are really excited to be launching this vision to the trade. It’s all about positive change for me.” 

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