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Dubai’s RTA supports shift from traditional taxi street hail to 80% e-hail adoption in coming years


Image credit: RTA

Dubai's Roads and Transport Authority (RTA) has supported a plan for a gradual shift from conventional taxi street-hail to e-hail services, aiming for an 80% e-hail adoption rate in the coming years.


The decision stems from the success of Hala e-hailing rides, which accounted for 30% of all taxi trips in Dubai in 2022.

As per the plan, RTA will allocate a dedicated fleet of taxis to exclusively offer e-hail services using specific mechanisms and performance indicators for the service. Hala will be responsible for promoting the e-hail service by creating new channels geared towards attracting more users and implementing incentive initiatives for drivers.


The plan also encompasses designating only those zones where e-hail services are accessible, allocating parking spaces for both street-hail taxis and e-hail vehicles, expanding parking availability in high-demand areas, and identifying these parking spaces on the RTA and Hala smart apps.

His Excellency Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA), said: “The expansion of taxi e-hail services, as opposed to street-hailing, reinforces the government’s goal of transforming Dubai into the world's smartest city. This step also aligns with the worldwide shift in urban transportation planning, focusing on improving individual mobility, decreasing dependence on private cars, fostering happiness among residents, delivering outstanding services to visitors, and boosting customer satisfaction.


“E-hailing has emerged as the most efficient means of matching taxi supply with demand and providing customers with hassle-free, efficient taxi services.”


He added: “E-hail taxi service boosts the efficiency of taxi operations in Dubai by streamlining the process of locating and booking rides electronically.


“This leads to a higher percentage of trips with shorter waiting times of 3.5 minutes or less, thereby increasing customer happiness and satisfaction while reducing wasted mileage, fuel consumption, and carbon emissions.

“Customers can also benefit from other features such as seamless in-app e-payment, optimal route selection, trip-sharing options, access to driver and vehicle details, and the ability to rate both the service and the driver.


“These services further support RTA's initiatives to integrate diverse transport modes and offer first- and last-mile solutions, enabling mass transit users to conveniently reach their ultimate destinations.”

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