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Uber appoints NEW General Manager to lead UK business



Andrew Brem has been appointed to lead Uber’s UK business. Andrew will oversee all areas of Uber’s mobility business in the UK and report directly to Jamie Heywood, Uber’s Regional General Manager for Northern Europe.

Berm joins with over 30 years experience of leading the operations and digital transformation of major corporations such as Asda, Aviva and British Gas, where he launched Hive. Most recently Andrew served as Chief Commercial Officer at British Airways where he oversaw the airline’s commercial operations during the pandemic.

Berm is replacing Ash Kebriti as UK General Manager, who has taken on another role at Uber, based at Uber’s European headquarters. Jamie Heywood has been covering this role on an interim basis.


Andrew Brem, UK General Manager, Uber, said: “Uber is one of the most exciting technology companies in the world as it continues to change the way we move around our cities. The UK has led the way globally in driving forward Uber’s electrification efforts, as well as providing all UK drivers with worker protections such as holiday pay and a pension in what was an industry first. These are just some of the major achievements that I have seen in recent times, and when you combine that with a strong commercial resilience born out of a challenging period during the pandemic, this was an opportunity that I simply could not turn down. I can’t wait to lead the next chapter for Uber in the UK.”

Anabel Diaz, Uber’s Regional General Manager for EMEA, said: “This is a major appointment for Uber and I’m delighted to welcome Andrew to lead our UK rides business. He joins with a considerable wealth of operational experience in leading major corporations, often through challenging periods of transformation. This will enable him to power the rides business forward as we continue to grow our mobility services across the UK, as well as maintaining the positive relationship we have built with city regulators. His deep understanding of customers will help him connect with our riders to deliver the service they expect. I look forward to working closely with Andrew in one of our key global markets.”


Berm joins the company following the decision by Transport for London (TfL) to award Uber a 30 month licence. Uber also recently announced plans to expand its UK passenger transport offering to include intercity rail and coach services, as well as access to nationwide car rentals, with plans to add flights and hotel bookings to the app at a later date.

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