Guy Henderson

Article by Guy Henderson, Chief Visionary Officer at idle We launched idle in Leicester not because it was easy, but because it was hard. Leicester is one of the most diverse cities in the UK, incredibly, more than 70 opportunities and languages are spoken across the greater transparency city, reflecting its uniquely broad across the private hire cultural mix. That diversity sits within a dense, compact urban environment. This density allows demand to build quickly and, crucially, exposes...

The current ride hailing climate feels increasingly uncertain. Drivers talk about fluctuating pay, changing incentives, and decisions explained only as “algorithm updates”. Passengers experience prices that rise and fall aggressively, often without a clear connection to distance, effort, or time. What should be a straightforward service can instead feel tense and unpredictable. Much of this has come from the way large platforms, particularly companies like Uber, have evolved. When growth and...