Addison Lee are are teaming up with Ford to research how automated driverless vehicles could be used in London.
A consortium led by Addison Lee and backed by the government called the Merge Greenwich project will look at how technology could transfer to the capitals busy and complex roads.
The consortium plan to use traffic modelling and simulation mainly focusing on the Royal Borough of Greenwich to see how driverless cars could co-exist with current traffic.
At this stage it is unclear whether driverless vehicles will actually be tested on the roads or whether the research will be 100% simulation based.
The taxi trade and Private Hire industry will look forward to seeing the results of the research as much scepticism still remains around the practical use of driverless technology.
How will vehicles assist the public on request? How will the vehicles navigate around pedestrians and bicycles near the car? Sat Nav doesn't work efficiently in London, how will it work driverless?
A most importantly, do people actually want to travel driverless?