Bloomberg delve in to Uber's most recent offering to millennials and other cheap ride-hailing fans; the Uber credit card.
On paper the credit card gives the owner a lot of cash back benefits, mainly centring around travel and hotels. But Bloomberg look deeper at the reason why Uber are offering what looks to be a loss making credit card.
The reason. Data.
Read how that data might be used in Bloomberg's insightful article; Uber Really Wants You to Use Its Credit Card