The American business publication Forbes provides the most in depth analysis to date in regards to Uber's business model and it's last seven years trading.
With loses in the last quarter totalling nearly $1.5 billion can the controversial tech firm actually turnover a profit?
"No venture has ever raised more capital, grown as fast, operated more globally, reached as lofty a valuation -- or lost as much money as Uber." says the author Len Sherman.
Read the fantastic article along with clear financial graphics to understand just how big the hole Dara Khosrowshahi finds himself in here.