We all remember The Sun newspaper's page 3 girls, how could anybody possibly forget them. They were as much a part of British culture over the last few decades as pie and mash, Lord Nelson or the BBC.
Sadly, one of those iconic ladies has been stricken with Adenoid Cystic Carcinoma, a very rare form of cancer.
Belinda Charlton Gilfoyle, 48 and pictured above, was diagnosed with the illness 4 years ago, it has attacked her tongue and has spread to her lungs and her breastbone.
Unfortunately, the NHS are unable to treat Belinda, there is, however the possibility of a ground-breaking treatment abroad, which will give her a real fighting chance.
Glamour model turned taxi driver Donna Ewin, plus several other models, have flown into action to help their friend and fellow page 3 girl.
A charitable event to help raise funds for Belinda's treatment will take place on 28th March with full details to be released soon. The girls have also started a go-fund-me page to help Belinda, the target figure is £250,000. This figure will help facilitate Belindas treatment and give her a real shot at beating her illness.
I spoke to the ever-popular, Donna Ewin, who decided to follow in her fathers footsteps to become a cabby 17 years ago, she said "Belinda is a beautiful person, inside and out, she is a loving wife, mother and grandmother. She is incredibly brave and her selflessness is truly amazing. We are here to ask the public for help so that she has a fighting chance to beat this awful illness."
Donna added: "please, if you are able to, make a donation, no matter how small the amount, every penny will help this wonderful woman."
If you wish to donate, please visit: