The newly opened Principal Hotel on Russell Square will be handing out tea and bacon butties to the first 200 Black Cab drivers to arrive starting Tuesday 7am 8th May.
The Principal Hotel is located on 8 Russell Square, but please pull up on the Guildford Street side of the hotel to get your tea and buttie!
The hotel is a Grade II listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The recent opening of the 334-room hotel has restored the original “grande dame to her former glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.”
The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898. Lavishly appointed and boasting a striking terracotta exterior – with four British Queens guarding the entrance – it was always intended to be a home to glamour and indulgence.