Cabvision TaxiPoint GIF.gif

BMW to take on Uber as battle of the ride-sharing companies hots up

18 Jul 2018

 

 

Car giants BMW are about to take on Uber and Lyft as they launch their new ride-hailing app ReachNow in Seattle.  

 

ReachNow, the German firm’s ride-sharing arm, was unveiled on Tuesday and will look to challenge an already competitive market with a new cutting edge app that allows users to book a vehicle, plus the added extras down to the minutest detail. 


Customers will be able to specify their choice of music in the vehicle, the cars temperature and have water and snacks available in a bid to create a premium passenger experience. 

The app will also give the customer there choice between driving themselves via car sharing or getting a ride from a professional driver with both services on the same app. If the customer chooses to drive, they will will be able to select from a fleet of hundreds of BMW, BMW i and MINI vehicles, and pay by the minute, by the hour or by the day to effectively rent the car.

 

According to The Seattle Times the professional drivers will be supplied by a company called Ecoserve, with drivers working a set shift and paid an hourly rate of $14.25. 

BMW haven't, as yet, indicated if they plan to offer this service outside of Seattle.

Dr. Simon Broesamle, Chief Customer Officer at ReachNow said “From day one, we’ve said that car sharing alone isn’t enough to solve the transportation challenges facing major cities. There are plenty of use cases for how people take advantage of a matrix of transit solutions – from bikes and buses to ride share and ferries – to make their way around their world every day,

“As the first company to bring together car sharing and ride hailing into one app, the new ReachNow experience is an important step in our commitment to a multimodal future.”  

Please reload

  • Facebook
  • Twitter
  • YouTube Social  Icon
  • Instagram Social Icon
  • Facebook TaxiPoint
  • Twitter TaxiPoint
  • YouTube TaxiPoint
  • Instagram

Featured Stories

Please reload

ltda banner.JPG
black.gif
TaxiPoint--300x200px-MLP-GIF.gif
advert gif.GIF
advert gif.GIF
ltpr.GIF
advert gif.GIF
RSS Feed

The views expressed in this publication are not necessarily those of the publishers.

 

All written and image rights are reserved by authors displayed.

Reproduction in whole or in part without prior permission from the publisher is strictly prohibited.

All written content Copyright of TaxiPoint 2019. Creative Common image licenses displayed where applicable.