Uber have announced a total rebrand following the arrival of Rebecca Messina who will join the company’s executive leadership team as global Chief Marketing Officer.
As Uber’s first-ever CMO, Rebecca will aim to bring together Uber’s marketing teams around the world, building a global marketing organisation that can support the company’s growth going forward.
One of her first changes sees the major step away from the corporate cold looking tech logo to a more warm and welcoming font.
“Rebecca brings deep experience in building global brands, and she’ll be a terrific leader for Uber’s marketing teams around the world,” said Barney Harford, Uber’s Chief Operating Officer. “We’re excited to learn from her as we work to make Uber one of the world’s most valuable brands, supported by cutting-edge marketing systems.”
“Joining Uber is a once in a lifetime opportunity and a true privilege. My focus has always been on three things: people, growth and brands,” said Messina. “Uber checks all three boxes: a rapidly growing global business, with the opportunity to build an iconic brand alongside a team that’s committed to transforming the future of mobility. I couldn’t be more excited about what lies ahead.”