Ola, one of the world’s largest ride-hailing platforms, today announced the launch of its services in South West England.
Starting yesterday, people in and around the city of Bristol can book rides on the Ola app, with services launching in Exeter and more towns in the coming weeks. To celebrate its launch, Ola is offering a limited number of discounted rides to customers to try its new, dynamic and responsible service.
This move marks Ola’s first entry into England after launching in south Wales earlier this year, as it looks to build an integrated mobility experience across the UK. Ola is the only ride-hailing app in the UK that offers passengers the option of PHVs and metered taxis through one platform. As of today, over a million people in the UK can now access transport through the Ola app.
Ben Legg, Managing Director of Ola UK, said: “We could not be more excited about launching services in South West England in the thriving city of Bristol, ahead of the busy holiday season and in many more towns in the weeks ahead.
“While we remain in the early stages of our UK-wide rollout, we have seen passengers and drivers respond positively to what we offer and are more confident than ever that Ola will transform the market with its dynamic, responsible service that enables people to travel safely and conveniently.
“It is in our DNA to contribute to the local communities in which we operate, and we look forward to working closely with the local authorities across South West England to ensure we deliver the best possible service to all.”
Ola is committed to leading the industry with its approach to passenger safety including Disclosure and Barring Service (DBS) screened drivers and processes such as 24/7 voice support, options to share ride details with emergency contacts and in-app emergency features. Recognised for its collaborative approach, Ola also says it works with national governments and local authorities, to help solve transport mobility issues in innovative and meaningful ways.
The company conducts one billion rides a year around the world, with more than a million drivers and 150 million customers in over 125 cities. Ola is now operational in India, Australia, New Zealand and the UK. The company continues to work with local authorities across the UK to expand nationwide.