Minicab giant, Uber, in a bid to recruit more drivers onto the platform, have increased fares in the Nottingham area.
The 9% upweight in Ubers fare structure comes at the same time as a taxi fare increase, which will see fares rise by 16.5% on daytime tariffs and 15.3% on evening tariffs.
Ubers fare increase comes on the back of a protest by the company's drivers, who went on strike last October, wanting better pay and working conditions.
Uber fares increased for trips taken in Leicester, Nottingham and Derby from Friday December 7.
Taxi fares will increase on December 17, the increases represents the first rise in seven years.