Estonian based ride-hailing company Taxify has announced a brand overhaul and move to the new name Bolt, which is a brand offering electric scooters on a sharing platform The move was made in line with the firm’s vision of the rapidly evolving transportation industry.
Taxify, now Bolt, CEO and co-founder Markus Villig said, “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”
The new brand will be rolled out gradually across Bolt’s global markets in the coming weeks. Users in the 30 countries will not be required to take any action since the app will update automatically.
The company said that more than 25 million people around the globe use the app to "move around in their city" But stressed their desire "to become the #1 ride-hailing app in Europe and Africa."
The company is yet to launch its service in London, which is the biggest ride-hailing market in Europe.
As also reported by Silicon Canals, the firm has been trying hard to get the license and approval to operate in the city. And, it is bullish to get the same in the coming months.