Ireland's National Transport Authority (NTA) has launched a campaign to encourage passengers to respect their drivers after a number of reports of abuse and assaults.
The 'Taxi Driver Respect' will see a six-week national advertising campaign going live across digital and social media platforms, as well as appearing on buses, bus shelters and on-board public transport.
The NTA has said the campaign, which has been in the pipeline for a number of months, focuses on encouraging a more positive working environment for drivers.
As reported in News Talk, Anne Graham CEO of the NTA, said: "The new awareness campaign highlights the fact that taxi drivers are not simply people who provide a vital service to the public.
"They are also our neighbours, our friends, our family, and members of our communities, and as such deserve respect.
"Drivers have a right to expect a working environment that is free of abuse and aggression.
"We hope that through the roll out of this awareness campaign customers will realise that taxi drivers are not anonymous but are real people with loved ones. They provide a high-quality service day in and day out in cities and towns throughout Ireland.
"I would urge all taxi customers to be aware and respect their taxi driver as they undertake their journey in the day or at night."
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