This week mytaxi rebranded to FREE NOW as the firm seeks to introduce broader mobility options to users.
In the UK, FREE NOW is looking to pilot its taxi sharing scheme, “Match” in some cities outside of London in the coming months. Furthermore, the company is lobbying for legislation of e-scooters which they say will be a great addition to UK cities, especially for shorter, inner-city trips.
FREE NOW is part of the brand family created through the mobility merger of BMW and Daimler. The other verticals within that family are SHARE NOW (Carsharing) REACH NOW (multi-modal), PARK NOW and CHARGE NOW.
“We believe that being part of a global mobility brand family will be a very strong advantage for us, especially when all verticals have finished their rebranding” , Thomas Zimmermann, FREE NOW Chief Marketing Officer (CMO) explains. “For us, FREE NOW means freedom of mind. We want to free our customers - both passengers and drivers - from everyday worries and stress. We want our passengers to lean back, enjoy their ride and let us take care of the details of getting them from A to B.
“We want drivers using our app to be confident in us taking care of getting them enough jobs so they can earn their well deserved living” , Zimmermann reveals. In order to raise brand awareness FREE NOW is investing a double digit million euro budget into an international brand campaign, which starts today.
Neither passengers nor drivers will have to install a new app. The change from mytaxi to the new FREE NOW app will happen through a regular update, which is available on Google Play and the iOS Appstore from today on. Also all accounts and their settings remain unchanged.
The ride-hailing app currently operates in 100 cities across Europe, with 14 million passengers and more than 100,000 drivers. In the UK, FREE NOW is available in London, Manchester, Nottingham, Edinburgh, Brighton, Reading, Oxford, Derby and Leicester.