It's been revealed that the woman tragically killed while riding an electric scooter in South London was 35 year old TV presenter Emily Hartridge.
The popular presenter and You Tuber was involved in a collision with a lorry at Queens Circus, on the southern side of Chelsea Bridge at just after 8.30am on Friday 12 July.
Sadly, she was pronounced dead at the scene by paramedics following the collision.
With the tragic accident happening less than half a mile away from Ms Hartridge's home in Battersea, this is believed to be the first time a fatality has occured on Britain's roads involving an electric scooter.
A statement was posted on Instagram saying: "Hi everyone. This is a horrible thing to have to say over Instagram but we know many of you were expecting to see Emily today and this is the only way to contact you all at once.
"Emily was involved in an accident yesterday and passed away. We all loved her to bits and she will never be forgotten.
"She has touched so many lives it's hard to imagine things without her. She was a very special person xxx."
Tributes came flooding in for the TV star, with Davina McCall writing: "My heart goes out to Emily's family and friends. Such a shock. Sending you love and prayers.”
Whilst Made in Chelsea star Ashley James said: "Sending you all so much love. So devastated."
TaxiPoint reported on Friday that the junction was redesigned by Transport for London and Wandsworth Council to incorporate segregated raised kerb lanes for cyclists in 2015. However, concerns surrounding the new layout have been raised. Last year a cyclist was hit by a bin lorry and tragically killed.
Whilst Transport for London (TfL) chief Mike Brown only last week called for a review of the safety of electric scooters on public roads.
E-scooters are currently illegal to use on public roads. That also includes using the vehicle on pavements and in cycle lanes.
No arrests have been made regarding the incident.
Image Source: Google Maps