mytaxi marketing steps up a gear

It's not just your imagination When mytaxi first announced that Hailo was rebranding to mytaxi, they promised that they'd deliver big marketing campaigns to its drivers. Here's the highlights so far. It is understood there is still a lot to more to come throughout the year.

- A multi-million pound campaign aiming to raise the profile of black cabs and the professionalism of drivers

- Large-scale outdoor advertising from the IMAX to Upminster, from train stations to bus stops, over thousands of sites across the whole of London 

- Radio advertising, including LBC

- Digital and Social media adverts

- A widespread PR campaign