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Recommended Story: Why Uber Really Wants You to Use Its Credit Card

"Read the privacy policy. It just might explain why there's so much cash back."

Bloomberg delve in to Uber's most recent offering to millennials and other cheap ride-hailing fans; the Uber credit card.

On paper the credit card gives the owner a lot of cash back benefits, mainly centring around travel and hotels. But Bloomberg look deeper at the reason why Uber are offering what looks to be a loss making credit card.

The reason. Data.

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