The London taxi trade is set to receive a welcome boost as a new advertising campaign starts promoting the world renowned taxi test the Knowledge of London.
London Taxi PR announced that it is launching the new campaign this month in a bid to signing up new applicants to the infamous test each applicant must pass to become a licensed London Taxi driver.
The campaign also highlights that ‘The Knowledge’ is in fact inclusive and open to all, regardless of their gender, religion or ethnicity.
All images used in the campaign have been provided by Terry Gibbins, a passionate & proud London Taxi driver and Photographer, who has been photographing drivers for several months.
Once again London Taxi PR have teamed up with 8 outdoor media who will provide 29 large format digital billboards across Central London. The campaign which will run for a month, will feature London Taxi drivers of all genders and ethnic origin, which reflect the current diversity within the trade, with the headline “I did it, so can you”. A spokesperson from London Taxi PR said:
“The aim of the campaign is to encourage more people to sign up to do ‘The Knowledge’ and become a London Taxi driver. We believe the job offers great opportunities for all who are prepared to put in the work and meet the high standards required of the profession to be a licensed London Taxi driver.”
All of London Taxi PR’s campaigns and publicity has so far been been funded by fellow London Taxi drivers, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.