An increase in students applying to become London taxi drivers has been attributed to a recent PR campaign according to one of the industry’s biggest Knowledge schools.
The capital’s taxi trade has received the welcome boost off of the back of a recent advertising campaign run by London Taxi PR promoting the Knowledge of London. The campaigns aim is to show ‘The Knowledge’ as inclusive and open to all, regardless of gender, religion or ethnicity.
Concerns had been raised about the world reknowned course as numbers started to dwindle. Now, full house attendance at student beginner classes are being reported in only a matter of weeks since the campaign went live.
Dean Warrington, who has been running Wizann Knowledge School since 1996, said via Twitter “Who said advertising doesn’t work? As soon as London Taxi PR start their campaign we see an influx of women starting The Knowledge with 4 women in our beginners seminar today!”
London Taxi PR have teamed up with 8 outdoor media who will provided 29 large format digital billboards across Central London. The campaign which will run for a month, features London Taxi drivers of all genders and ethnic origin, which reflect the current diversity within the trade, with the headline “I did it, so can you”.
All images used in the PR campaign have been provided by Terry Gibbins, a passionate and proud London Taxi driver and Photographer, who has been photographing drivers for several months. A spokesperson from London Taxi PR said: “The aim of the campaign is to encourage more people to sign up to do ‘The Knowledge’ and become a London Taxi driver. We believe the job offers great opportunities for all who are prepared to put in the work and meet the high standards required of the profession to be a licensed London Taxi driver.” All of London Taxi PR’s campaigns and publicity has so far been been funded by fellow London Taxi drivers, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.