Uber brand gets makeover and a new marketing chief

Uber have announced a total rebrand following the arrival of Rebecca Messina who will join the company’s executive leadership team as global Chief Marketing Officer. As Uber’s first-ever CMO, Rebecca will aim to bring together Uber’s marketing teams around the world, building a global marketing organisation that can support the company’s growth going forward.

One of her first changes sees the major step away from the corporate cold looking tech logo to a more warm and welcoming font.

“Rebecca brings deep experience in building global brands, and she’ll be a terrific leader for Uber’s marketing teams around the world,” said Barney Harford, Uber’s Chief Operating Officer. “We’re excited to learn from her as we work to make Uber one of the world’s most valuable brands, supported by cutting-edge marketing systems.”

“Joining Uber is a once in a lifetime opportunity and a true privilege. My focus has always been on three things: people, growth and brands,” said Messina. “Uber checks all three boxes: a rapidly growing global business, with the opportunity to build an iconic brand alongside a team that’s committed to transforming the future of mobility. I couldn’t be more excited about what lies ahead.”

CVAugbanner.gif
  • Facebook TaxiPoint
  • Twitter TaxiPoint
  • YouTube TaxiPoint
  • Instagram
ltda banner.JPG

TRENDING...

VEHICLE...

Cabbies Do Kili Oct Footer Banner.jpg
Market Footer .gif

COVID-19...

ltpr.GIF
TAXI INSURANCE MMC October 2020.gif
TaxiPoint- 300x200px Taxi GIF PLAN AUG 2
private hire cover from Utility Saving Expert

The views expressed in this publication are not necessarily those of the publishers.

All written and image rights are reserved by authors displayed. Creative Common image licenses displayed where applicable.

Reproduction in whole or in part without prior permission from the publisher is strictly prohibited.

All written content Copyright of TaxiPoint 2020.