To celebrate the launch of the new ‘Jamie Oliver deli by Shell’ range, Jamie road-tested the new products with some of Britain’s busiest drivers – London’s cabbies – at the iconic cabmen’s shelter on Russell Square.
The shelter is one of only 13 remaining in London. They were built in the 19th century to offer shelter and wholesome food to hansom cab drivers. Commuters and cabbies tucked in to the new items, including breakfast hot pots, porridge and sandwiches, each with a delicious Jamie twist.
From 31 January, over 80 new products will be available at more than 500 of Shell’s service stations across the UK, ensuring that Britain’s drivers have a bigger, better choice – with fresh ideas, fantastic flavours and clever twists. The new Jamie Oliver deli by Shell range includes classic items, such as sandwiches and wraps, that have been given a Jamie update, alongside a brand new selection of delicious products including salads, sushi, hot pots and a mealbox just for kids. There’s something for everyone, including revamped indulgent items alongside these new, healthier alternatives. Jamie said: “It’s been great meeting London’s cabbies and commuters this morning to get their feedback on my new range. We’re giving motorists greater choice, and there’s no better way to show how good it is than by road testing it with a bunch of hungry cabbies from one of these ultimate food on the go shelters.”