The Toyota JPN Taxi: Changing the Asian landscape, can it change the UK’s?

Back in October 2017 Toyota threw their hat in the taxi manufacturing ring. Has it been a success and could it be a taxi for British shores? 

Toyota claimed at launch that they wanted to make bad cab experiences a thing of the past with a new taxi inspired by the best qualities of Japanese hospitality. The JPN Taxi, launched in 2017 for the Tokyo Motor Show, was designed to be accessible, comfortable and safe for all kinds of passengers, from children to wheelchair users so say it’s manufactures.

Toyota plans to use the new cab to greet and transport visitors to Japan from around the world when Tokyo hosts the Olympic and Paralympic Games in 2020. It sees the new model as a way of presenting Japan as a more accessible, tourist-oriented country, making its cities, in particular places, where everyone can enjoy barrier-free travel. 

The new model is unmistakeably a taxi in appearance, with its tall, classic shape and deep indigo paintwork – the colour koiai that’s long been a symbol of Japan. But clever features make it a modern, user-friendly vehicle, including a low, flat floor, a power sliding rear door and space inside to accommodate a wheelchair. The driver’s field of vision has been maximised through the shape and position of the front pillars and fitting side mirrors towards the further edge of the front wings. Inside, the navigation system and fare meter have been placed so they can be clearly seen by passengers in the rear. 

Clever details include LED lights and extenders for the rear seatbelts to make them easier for passengers to find at night; windows with soundproof glass; and a sophisticated climate control system with a built-in air purifier. 

The JPN Taxi runs on a Toyota hybrid power system that combines an LPG (liquefied petroleum gas) engine and an electric motor, giving cleaner running in city centres with lower CO2 emissions and fuel economy of around 55mpg. It has impressive safety features, including a suite of Toyota Safety Sense active protection features and six cabin airbags.  

Toyota has a fine heritage of taxi design and manufacturing, stretching back to its original model, the AA saloon, in 1936. Its cars have earned a reputation for reliable performance over extended mileages, often working in harsh conditions. 

The only blot on the JPN taxi has centred around its wheelchair ramp. Approximately 12,000 signatures were submitted to Toyota calling for the redesign of the ramp. Drivers of the vehicle said it took at least 15 minutes to install the ramp. Toyota have since agreed to a new ramp and hope to have them ready by April of this year.

So is this a taxi for the UK? For some cities it’s a yes! In London, with too few seats and no turning circle its hard to imagine the vehicle in the capital though. However, for cities with historically fewer seat spaces, it might just be opinion if Toyota chose to market further than Asia as British authorities look for cleaner taxis in their city.

What’s the cost of the vehicle currently selling in Japan? ¥3,277,000. That’s roughly £23,000 to you and I.

Taxi-Point_Banner_V2 29.03.2021.gif
  • Facebook TaxiPoint
  • Twitter TaxiPoint
  • YouTube TaxiPoint
  • Instagram
LTDA Feb 2021.gif



advertise with us.jpg


ETHOS 030 Taxi Point ad mob (002) MARKET
MMC April 2021 static TAXI INSURANCE (3)
Plan Taxi Insurance
Ascotts Taxi Repair

The views expressed in this publication are not necessarily those of the publishers.

All written and image rights are reserved by authors displayed. Creative Common image licenses displayed where applicable.

Reproduction in whole or in part without prior permission from the publisher is strictly prohibited.

All written content Copyright of TaxiPoint 2021.