Ride-hailing and rental fleet partnerships in vogue for 2019
Private firm Addison Lee and mobility services provider, SIXT, early this week announced a strategic partnership that will bring its market-leading offering to SIXT app users starting in London, with a phased global roll-out due later this year.
The SIXT app – downloadable on both Google Play and Apple Store – offers driver and chauffeured services for immediate bookings and pre-book reservations. Together with the partner offers, the SIXT app includes one of the world’s largest networks of taxi and ride-hailing services.
Addison Lee Group provides global end-to-end services in 350 locations, and across 83 countries. All vehicles are equipped with free 4G WiFi and phone chargers to keep customers connected on the go, as well as air conditioning and privacy glass.
The service available on the app can be used for day-to-day journeys, special occasions and events, either with Addison Lee Group’s well-recognised premium vehicles, or via their luxury Executive Service offering. Customers will enjoy fixed journey prices, even during peak times, easy billing and payment online, as well as punctual pick-up and arrival at the desired destination.
Robert McGinn, Chief Commercial Officer at Addison Lee Group said: “This partnership brings together two premium brands to provide pre-book and on-demand transport services to corporate and consumer customers in London, and eventually in other major cities across the globe. SIXT is one of the largest integrated mobility players with a key focus on tech adoption and integration across their booking platform – they are a perfect partner to provide seamless travel and excellent customer experience to our network of global customers.”
Johannes Boeinghoff, Managing Director Digital Business Development at SIXT SE: “SIXT and Addison Lee Group are two strong brands. Our companies worldwide stand for high-quality services. With our mobility platform based on partnership, we will offer our customers – whether private travellers or corporate customers – via SIXT app easy access to flexible and transparent mobility in London, and eventually beyond.” Vinzenz Pflanz, Senior Vice President of Group Sales at SIXT SE: “Through our partnership with Addison Lee Group, we meet the needs of private and business travellers for transparent and flexible mobility. Travel managers in particular want a high level of transparency regarding their employees’ mobility. That is why we work actively with them and pursue our goal of facilitating worldwide transfers and rental car products over a booking channel that takes travel policies into account. Our cooperation with Addison Lee Group is another important building block in our strategy.”