The London taxi industry has launched its latest campaign, celebrating 365 years of the taxi street hail. The campaign created by London Taxi PR called “All Hail the street hail” went live on Saturday 18 August and is expected to last a month.
The advert highlighting the success of the street hail will feature on 24 central London digital screens and some taxi roof tops.
LondonTaxiPR was set up by London cabbie, Lee Sheppard, in March 2015 and has since grown to a team of four. Lee has been a driver since 1997 and is passionate about his profession saying: “I felt the need to set this up, with the hope that by bringing about positive Advertising campaigns and PR, it will help with the future of our trade.”