Acorn Insurance launches nationwide campaign targeting taxi drivers
- Perry Richardson
- May 7
- 1 min read
Acorn Insurance, the UK’s largest taxi insurance specialist, has launched a nationwide outdoor advertising campaign aimed at reinforcing its position within the taxi sector and increasing visibility among professional drivers.
The campaign follows the insurer’s brand refresh introduced in September 2025, which included updated branding across its website, digital portals, mobile app and policy documentation. The latest phase extends that rollout into physical advertising locations in areas where taxi drivers operate and live.
Acorn said the campaign is designed to better reflect its diverse customer base, with taxi drivers remaining central to its business strategy. The insurer provides annual and short-term public and private hire insurance policies through a dedicated taxi insurance team.
The company has specialised in taxi insurance for more than 40 years and says it currently insures more than 100,000 drivers nationwide. Acorn also highlighted its policy of recognising no claims bonus entitlement from the first year as part of its long-standing offering to drivers.
Outdoor advertising push follows 2025 rebrand as insurer looks to strengthen presence in taxi communities across the UK
Ash Coakley, Head of Taxi Insurance at Acorn Insurance, said: “We've been insuring taxi drivers for over four decades, and that history matters. It means we understand what drivers need from their cover, and we're committed to being there for them year after year.
“This campaign is about reminding drivers across the country that Acorn isn't just another insurer. We were built around taxi, and we'll keep championing the thousands of professional drivers who rely on us for their livelihoods. There’s a reason we’re trusted by over 100,000 taxi drivers across the country.”
