Addison Lee has struck a deal to become the official ride partner for London venues The O2 and The SSE Arena, Wembley.
The three-year deal, brokered by AEG Global Partnerships, is seen to be a key strategic move in a bid to raise brand awareness and engagement with a shared customer base.
Through the deal, customers travelling to and from the venues will be provided with pick-up and drop-off options available via the Addison Lee app.
The pick-up and drop-off services will also be supported with on-site digital signage, social and in-venue activation, which will offer fans a chance to engage with the Addison Lee brand as part of their venue experience.
Rob McGinn, Chief Commercial Officer at Addison Lee, said: “We’re excited to bring together this strategic partnership with globally recognised and respected brands to provide pre-book and ASAP rides to customers looking to relax and enjoy a day or night out at AEG’s most prominent London venues.
“The O2 and The SSE Arena, Wembley customers can enjoy a variety of transportation services available through the Addison Lee app – from premium to chauffeured, high-end executive cars – with 4G wi-fi and phone chargers included in our premium service as a standard. Whether they are heading home or continuing their night out, customers can beat the crowds and travel in safety and comfort.”
Nathan Kosky, VP Global Partnerships AEG Europe, said: “The Addison Lee brand is synonymous with quality, reliability and trust, and that’s exactly the sort of service we want to provide to our customers, whether they’re day trippers, event goers, shoppers or premium clientele. This is the first time we’ve worked with Addison Lee and look forward to a successful partnership that benefits each other’s strategic aims.”