Amber Cars boosts taxi and private hire coverage with West Yorkshire Gee Gee Cars acquisition

Leeds’ largest taxi and private hire vehicle operator, Amber Cars, has acquired Gee Gee Cars, based in Beeston, to further boost its coverage across West Yorkshire.

The acquisition of Gee Gee Cars will see Amber Cars operate an additional 50 licensed vehicles in South Leeds, as well as boosting bookings by 5,000 a week. Operating under the existing Amber Cars brand, residents and businesses in the area should see an increase in capacity and an improvement on the technology currently offered to provide a better service.

Chris Neary, Amber Cars Regional Director, said: “We are delighted to be welcoming Gee Gee Cars to the Amber Cars stable. Not only will the residents of Leeds and the surrounding areas benefit from increased capacity and efficiencies, but Gee Gee Cars passengers will now be able to experience Amber Cars market-leading technology and service standards. This includes a winning combination of our booking app, advanced digital infrastructure, and professional driver-partners.”

The Amber Cars booking app, available for both Android and Apple devices, gives passengers the chance to book a cab in just three taps. Alternatively, if passengers prefer, they can still make a booking by using the existing telephone numbers for Gee Gee Cars. The option of paying by either cash or card is available on all bookings.

Amber Cars, part of the Veezu Group, was also one of the first transport companies to introduce additional COVID-safety measures this year to make journeys as safe as possible for both passengers and driver-partners.

The deal to acquire Gee Gee Cars, located in Beeston, follows on from the acquisition of Premier Cars, based in Moortown, earlier this year. The Amber Cars’ acquisition strategy enhances its position as the biggest taxi and private hire operator in Leeds, with more than 1,250 driver-partner across West Yorkshire.