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Belfast taxi firm Value Cabs partners with Alfi providing AI enabled advertising tablets in cabs


Image credit: Value Cabs / Alfi

Digital content publishers Alfi have announced the resumption of the roll-out of AI-enabled tablets in Value Cabs operating in Belfast.


Value Cabs is one of Northern Ireland's biggest taxi and chauffeur-drive companies in the region. Prior to the pandemic, Value Cabs operated a fleet of 800 cars and expects with the reopening of the economy that the fleet will return to full capacity at pre-pandemic operational levels.

Alfi currently has several hundred AI-enabled tablets installed and operating in Value Cabs in Belfast. As COVID-19 restrictions are lifted, the company expects to install AI-enabled tablets in most of the 800 licensed vehicles.


Christopher McCausland, Managing Director Value Cabs, said: "Value Cabs are delighted to be able to partner with Alfi to introduce their AI enabled platform to our customers across Northern Ireland.


"We believe that Alfi's digital based technology will enhance and transform our passenger journeys, with its curated and specific content it will be informative, engaging and most importantly relevant to their individual interests.

“This will be a quantum leap against any previously available advertising technology in our fleet of taxis. We consider Alfi a valued partner as we have been working with Alfi for nearly 2 years and we look forward to ramping up to full capacity levels as the economy reopens in Northern Ireland."

Image credit: Value Cabs / Alfi

Paul Pereira, CEO of Alfi, said: "As countries around the world begin to relax travel and other business restrictions and Ride-share usage increases, we look forward to expanding the installation of our AI-enabled devices with Value Cabs.

"Alfi's mission is to deliver the right content to the right person at the right time, while maintaining compliance with personal privacy. Our AI-enabled solutions bring transparency and accountability to the digital out of home ("DOOH") advertising marketplace by delivering advertisements curated to the viewer, which leads to better engagement and outcomes for our advertising customers and provides rideshare drivers with an additional stream of revenue."

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