Bradford’s Euro Cars become Zip in major rebrand after fifty years of service
One of Bradford’s longest serving private hire services, Euro Cars, has undergone a major rebrand.
The firm, which has been named Euro Cars since founding in 1970, will now be known as Zip. According to the operator, the name was chosen to reflect the speed and efficiency brought about by changes to how passengers use its service over the years.
As well as a name change, the rebrand involved significant changes to the logo, graphics, website, booking app and brand messaging, all of which was headed up by Saltaire-based digital marketing agency Xpand.
Eurocars has been a leading Bradford private hire name for the past 50 years, operating in Kirklees, Bradford, Leeds and the surrounding areas.
Having originally started out with only seven drivers, the firm has grown significantly over the last five decades, acquiring 10 other private hire companies including Tong Private Hire and Jubilee Private Hire, and now as a result has over 150 drivers as part of its team.
To respond to the changing needs of passengers and the digital adoption within the industry, Euro Cars developed and introduced its own app in 2016.
Sufyaan Pathan, Operations Manager at Zip, said: “To keep up with the change in the industry, we felt a rebrand was necessary, allowing us to continue to cater and provide for our local community whilst further improving our levels of service.”
Jag Panesar, Founder of Xpand, added: “During initial conversations, we quickly realised that Euro Cars was fast becoming a leader in the space, but the existing brand didn’t reflect their mission and operations.
“We knew that the heritage of the firm was extremely important, and so the new zip brand was created with the original black, yellow and white colours at its core but more in line with the other digitally savvy private hire firms in the UK.”
The new Zip website and app went live on 1 February.
