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Cheltenham Racecourse is set to use what3words technology to assist taxi drivers and racegoers

Updated: Mar 12, 2022

Image credit: what3words

Cheltenham Racecourse is set to use global addressing technology, what3words, to help its visitors, taxi drivers and the wider community find key facilities on site quickly and easily to get the most out of their day.

As part of the Cheltenham Festival 2022, the racecourse is set to welcome thousands of racegoers for four days of world class racing starting Tuesday 15 March.

Featuring 28 races, 14 of which are Grade One races, the world's best horses, trainers and jockeys go head to head.

what3words have divided the globe into 57 trillion 3m x 3m squares and given each one a unique combination of 3 words: a what3words address. For example, the what3words address for the North Entrance of the Cheltenham Racecourse is ///agree.admiral.erase. It is increasingly seen as an easy way to find, share and navigate to precise locations, anywhere in the world.

With the technology, passengers can share their precise location or drop off point with taxi drivers so they can quickly and efficiently find them. Cheltenham will be busier than ever, and what3words will help make journeys smoother and more efficient for taxi drivers and customers.

Cheltenham Racecourse has pulled together a number of their most requested or visited facilities, simply click on the link or pop the three words into the free what3words app, available for iOS and Android, and via the online map.

Here is a list of the key entrances and facilities for you to share with your community ahead of the festival. You can also find them on the official website:


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