Christmas pre-bookings at record high for Edinburgh chauffeur firm, boosting Scotland’s festive economy
Christmas pre-bookings for luxury transport services have surged to record levels, with Edinburgh Executive Travel reporting a notable 15% increase compared to 2023.
Businesses, hotels, and private clients across Scotland are planning ahead as festive season preparations gather pace. The sharp rise in early transport bookings is expected to give a welcome boost to the country’s holiday economy, benefiting sectors like hospitality, events, and travel.
The demand for chauffeur-driven vehicles has returned strongly as confidence in festive celebrations rebounds. This is particularly evident in the uptick from corporate events, family gatherings, and airport transfers, suggesting a busier and more robust end-of-year season.
James Ritchie, Managing Director of Edinburgh Executive Travel, commented on the trend: “We are seeing a fantastic uplift in pre-bookings this year, which is a great sign that businesses and individuals are eager to celebrate in style and comfort.
“This increase in demand not only reflects the importance of Christmas events but also showcases the growing reliance on professional transport services to ensure safe and seamless journeys during the busiest time of the year.”
As festive planning continues, industry leaders are advising customers to book early to avoid missing out during what is shaping up to be a highly active Christmas period.
