Free coffee and boosted tips as Freenow backs black cab drivers on International Taxi Driver’s Day
- Perry Richardson
- 3 minutes ago
- 2 min read
Freenow by Lyft is marking International Taxi Driver’s Day with a one-day campaign aimed at London’s black cab trade, including a pledge to double passenger tips paid through its app on Sunday 22 March.
The company said 100% of tips collected through the app already go directly to the driver, with Freenow set to add a matching payment on top during the promotion. The offer applies to rides completed between 00:00 and 23:59 on 22 March 2026, with tip matching capped at £4 per trip.
The move is designed to encourage passengers to recognise the work of cab drivers while giving drivers an earnings boost over the course of the day. For black cab drivers using the platform, the initiative provides a short-term financial incentive tied directly to completed jobs and customer tipping behaviour.
Ahead of the main promotion, Freenow is also hosting what it describes as a “pit stop” event for London cabbies at the Strand rank in central London. In partnership with Ronnie’s Black Cab ‘Cushty Coffee, the event will offer free coffee and what the company called “several other surprises” for drivers.
Ride-hailing firm Freenow by Lyft will match in-app tips for black cab drivers on 22 March, alongside a free coffee event at the Strand rank on 20 March.
The coffee event is scheduled to take place on Friday 20 March from 9.00am to 11.00am at the Strand rank, WC2R. The timing places the activation just two days before International Taxi Driver’s Day, giving the company an early opportunity to engage directly with drivers working in the capital.
Danny O’Gorman. General Manager at Freenow by Lyft, said: “At Freenow by Lyft we remain committed to supporting the cab trade. Through this initiative, we’re rewarding the hard work and professionalism our drivers show on every journey. We are sincerely grateful for their continued partnership and the high standard of service they deliver to the public.”
