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FREE NOW and Gett partner on minicab bookings for business clients


Image credit: FREE NOW/Gett

FREE NOW has today announced its partnership with Gett to provide Gett’s business customers access to FREE NOW’S 20,000 Private Hire Vehicle (PHV) fleet for business trips.

Gett’s business customers can now book and manage rides via the Gett app, allowing customers access to FREE NOW’s large fleet of minicabs, including Standard, EV and Comfort vehicles.

Minicab drivers on the FREE NOW platform will look to directly benefit from the partnership through increased demand in corporate bookings without any changes in the service or driver app. For Gett’s customers and their employees, the partnership is expected to result in greater choice, faster pick-up times, and an improved quality of service – all while maintaining competitive pricing.

Mariusz Zabrocki, General Manager of FREE NOW UK, said: “We are delighted that Gett has chosen to enrich its platform with our exceptional minicab fleet, reinforcing our position as a leading ride-hailing operator in London. Our partnership with Gett is a milestone in our two major areas of focus: driver’s earnings and customer experience.

“Drivers are our priority, and as they face increased operational costs, the increased demand will drive greater earnings potential via the FREE NOW app. We also look forward to more and more of Gett’s business customers enjoying the best in class service, extra choice and flexibility of riding with FREE NOW.”

Guy Gaash, VP Global Partnerships at Gett added: “We’re thrilled to have found a PHV partner like FREE NOW, that shares our values and takes the same customer-centric approach to applying technology to solve real-world problems. We’re confident that our seamless booking platform, combined with FREE NOW’s diverse range of vehicles, will lead to even more innovations to the PHV booking experience.


“As the market continues to stabilise post-COVID and demand for PHV services grows, we’re excited to bring our business customers an increased level of convenience and reliability across the UK.”

FREE NOW and Gett are currently rolling out this new service, taking a phased approach throughout Q1 of 2023 to introduce it to Gett’s roster of business accounts. After the current roll-out phase is complete, any customers who open a business account through Gett’s automated self-registration option will automatically have access to FREE NOW’s minicab fleet for on-demand bookings. In the phases that follow, existing customers are expected to be able to request that the new service be enabled for their teams, before the service is then offered more widely to all business customers.

Forty-eight million users, including FREE NOW’s corporate clients, take advantage of FREE NOW’s multi-mobility offer across Europe. In the UK, FREE NOW is one of the top 3 ride-hailing providers, being the only consumer app offering both taxis and minicabs (private hire vehicles). The platform has been registering year-on-year growth, with the number of new users in the UK growing by over 80% between 2021-2022, and over 200 new drivers a week are joining the app to meet the growing demand.

Gett is one of the leading taxi platforms operating in the United Kingdom and Israel, offering its corporate clients a comprehensive ground transportation management solution. Corporate clients benefit from Gett’s wide range of services designed to fit any budget and business need, from reliable pre-book options to quick on-demand solutions. As of the end of 2022, Gett serves more than 10,000 B2B clients and has more than 700,000 quarterly active B2C customers across both the United Kingdom and Israel.

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