FREE NOW, a leading European taxi e-hailing app, has today announced a Remembrance Sunday promotion where the company will be matching any tips given to drivers across the UK through the app on Sunday 10 November.
All of the proceeds from Poppy Day will be split between the Taxi Charity for Military veterans, which FREE NOW has supported for a number of years, and the Royal British Legion’s Poppy Appeal.
FREE NOW, who works with black cabs in the UK, has supported the Taxi Charity for Military Veterans, which helps war veterans in their homes and hospitals in London and across the home counties, for years. There is a strong link between black cab drivers and the armed forces.
Scott H, a taxi driver from London said: “The atmosphere in London on Poppy Day is so unique. Driving around you see so many people coming out to remember the fallen and respect the veterans and armed forces. One of the best parts of my job is hearing the veterans’ stories on Remembrance Sunday - it’s an unwritten rule in the black cab trade to always give veterans a free journey whenever we pick them up. It is a great gesture from FREE NOW to tip match on Poppy Day.”
Vandana Prashar, Head of UK Operations, said: “Remembrance Day is a hugely important day for us to all give thanks to all who sacrificed in their service. We are pleased to be able to continue to support the Taxi Charity for Military Veterans and the Royal British Legion’s Poppy Appeal, both charities do amazing work. We are also looking forward to helping marshal with Poppy Cabs on Sunday along with black cab drivers across London that take veterans to the Cenotaph.”
Image credit: LEVC