FREENOW appoints Tony Fletcher as Global Marketing Director to lead European brand growth
- Perry Richardson
- May 22
- 2 min read
Updated: May 23
FREENOW has appointed Tony Fletcher as its new Global Marketing Director. The multi-mobility app, with taxis at the core of its service, aims to enhance its European marketing operations under Fletcher’s leadership.
He will oversee both central and regional marketing teams. His remit includes launching targeted campaigns designed to engage users across the company’s 150-city network.
Fletcher brings over two decades of experience in international consumer marketing. He has worked in more than 40 markets and across multiple industries, including technology, retail and ecommerce.
His career includes senior roles at leading firms such as TJX, LEGO, P&G, Volkswagen, IKEA, and Sky. He has also played key roles at tech marketplace scale-ups like Too Good To Go, where he was Vice President of Global Advertising, Media and Digital Marketing for more than three years.
In his new role, Fletcher will set the strategic marketing direction for FREENOW. He will lead teams across Brand, Digital, CRM and Regional functions.
He is based in Barcelona, home to FREENOW’s second-largest office and a major Tech Hub. The site houses over 150 staff, mainly from Product and Tech, and serves as a central location for business leadership across departments.
Fletcher said: “FREENOW is a wonderful company, with strong cultural values and a fantastic team. I’m incredibly proud to be joining this next exciting stage of our growth throughout Europe. I’ll be working with marketing colleagues from multiple countries to strengthen our core taxi offering and improve our connection with customers in all of our markets.
“FREENOW is renowned for our commitment to working with cities and the taxi industry to help cities thrive. My focus will be on enhancing actions that support the hundreds of thousands of taxi drivers, and helping them to connect with more passengers, with FREENOW as their first choice, driving brand love with more value and meaning to customers all over Europe.“
