LOCAL CAB: Uber and SWOOP partner up to deliver Bath service

Image credit: Uber

Uber has today announced the launch of its latest Local Cab partnership, this time in Bath, which will provide passengers the option to book trips with local taxi operator SWOOP via the Uber app.

Anyone opening the Uber app in the city can select the Local Cab option, alongside regular Uber-operated options such as UberX and UberXL.

Local Cab trips will be passed to Bath operator SWOOP to fulfil, and all subsequent support will be provided by them.

SWOOP arrived in Bath only earlier this year and have been recruiting both licensed private hire drivers and hackney drivers in the local area.

Uber’s app will integrate with Autocab’s iGo network, which has the potential to connect passengers with 80,000 private hire and taxi drivers in the UK. Local Cab has already launched in over 50 towns and cities across the UK since its pilot in May 2021.

David Scaramanga, Owner of SWOOP, said: “We’re proud to bring Local Cab to the people of Bath. This provides another way for customers to book with us – and for anyone visiting Bath that already uses the Uber app, Local Cab will make it easy for them to book a ride with a local operator.”

Andrew Brem, General Manager at Uber UK, said: “The Local Cab rollout is proving a success for local operators, riders and local economies – helping to maximise earnings opportunities for drivers while giving passengers more choice. We are excited to launch in Bath and to continue extending the product to more towns and cities across the UK.”