Taxi booking fleet Sherbet London is supporting the need to keep London’s essential workers moving around the capital.
Asher Moses, CEO of Sherbet London - the largest electric taxi company in the capital – has put in place a number of initiatives to help drivers be available for those in most need.
In addition to slashing the rentals for all of his drivers by half, to help alleviate the downturn in general business he also provides access to steam cleaning and other sanitising facilities at the company’s London garages.
“Drivers are constantly sanitising their cabs, plus for the traveller the separation from the driver means each passenger or passenger group is already isolated," he said.
Also, many Sherbet drivers are trained to travel with disabled or vulnerable people, being defibrillator and first-aid trained, so are suited to helping those groups move around London when needed.
Asher added: “For many people getting around is essential and our electric taxis are not only safe, clean and effective but our drivers are highly responsible and fully aware of issues surrounding safe practice.”
Asher is continuing to encourage all his drivers to be readily available to keep people moving in the capital if they have to go about necessary activity – and believes that the rental cut will help mobilise all drivers to add to capacity.
He said: “Taxis form part of the intrinsic fabric and infrastructure of London. We are all facing very uncertain times, but as an industry we have been through many things over the centuries and are here to support those people who need us.”
Sherbet London – the first and biggest fleet of electric black cabs in the city – has been ranked as one of the fastest growing businesses in the country, recently confirmed as number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.
Asher has confirmed he will keep down the rental costs to allow his drivers to attempt to work profitably and be available for everyone who needs to get around.