Minicab firm introduces surge pricing causing uproar among customers 


A Middlesbrough minicab firm has introduced surge pricing in an attempt to encourage more private hire drivers to join and work peak hours.

Boro Taxis has issued a statement via its Facebook page informing potential customers of its change in pricing.

The company said: 'We are introducing surge pricing on our fares during peak periods.

Surge pricing ONLY applies when delays exceed 20 minutes or more in the area where you book your taxi - not everywhere.


'This change has been implemented due to the increasing shortage of drivers in the region overall, and at peak periods, surge pricing will help encourage more drivers to work, enabling us to meet customer demand.

'100% of these surge charges will go to our drivers for working during these busier periods.

'At the time of booking, you will be advised if surge pricing is in force and the revised price and you will have the option to book or wait until surge pricing has ended. The choice is yours.

'Boro Taxis continue to be one of the cheapest in the UK & our taxi fares are still cheaper than those approved by local councils who allow taxis to inflate their charges depending on the time of the day, every day.'

The decision to introduce surge pricing has not gone down well though, with many people airing their disapproval on the social media platform.

One user said: "That's Uber pricing. But we're in Thornaby, not London."

The post which was published today has been tagged with a number of very angry emoji faces, but the company confirmed that the surging is coming into play immediately.

Image credit: Google street view

Cabvision TaxiPoint GIF.gif
  • Facebook TaxiPoint
  • Twitter TaxiPoint
  • YouTube TaxiPoint
  • Instagram
ltda banner.JPG
Ethos Banner 516x175 HS.gif
Market footer GIF.gif
TaxiPoint--300x200px-MLP-GIF.gif
kili.gif
advert gif.GIF
ltpr.GIF
300x200main.gif
RSS Feed

The views expressed in this publication are not necessarily those of the publishers.

 

All written and image rights are reserved by authors displayed. Creative Common image licenses displayed where applicable.

Reproduction in whole or in part without prior permission from the publisher is strictly prohibited.

All written content Copyright of TaxiPoint 2020.