A new black cab campaign highlighting the positive safety aspects when travelling in a taxi during the COVID-19 outbreak has launched.
London Taxi PR (LTPR), an organisation which promotes the licensed London taxi profession, launched the new ‘Safe Passenger Travel’ awareness campaign on Wednesday, which will be displayed on both sides of hundreds of black taxis.
Working in conjunction with Colts Cabs, one of London’s biggest garages and suppliers of rental taxis, LTPR felt the campaign was necessary to convey the safety aspect when travelling in a London taxi.
The campaign highlights the safe inbuilt partitioning between the driver and passenger compartments, the sanitised interiors and the ability to perform contactless payments in all taxis.
The distinctive side-panel advertising messages will initially be fitted to the TX4 and TXe electric models of taxi.
Whilst the campaign has only recently gone live, it has already attracted attention on social media platforms. One user on Twitter wrote:
LTPR hopes the campaign further emphasises the safety and trusted reputation of the licensed taxi service at a time when people are more likely to be anxious about using public transportation to travel.
Image credit: LTPR