Passenger requests for greener taxis up by 12 times according to taxi app FREE NOW



Passenger requests for greener taxis are up by 12 times according to taxi app FREE NOW.


New data released by one of the UK’s leading black cab apps, FREE NOW, has revealed that they have more electric cabs on the app than ever before - with 500% more zero emission capable vehicles on FREE NOW compared to this time last year. 

The cab app also reveals that since introducing the “Eco” option onto the app, they have seen passenger requests for a greener taxi go up by 12 times.


FREE NOW has also responded to the Government's consultation on introducing green number plates for zero emission capable vehicles. 


The popular app has urged the government to introduce green number plates for zero emission capable vehicles. FREE NOW hopes the move would help raise awareness of the hard work the trade is doing to lower emissions in cities across the UK.

Vandana Prashar, Head of Operations at FREE NOW, said: “We are keen to show that black cab drivers are leading the way when it comes to making the switch to zero emission capable vehicles - and changing the zero emission capable cab’s number plates to green is another great way to raise awareness of the concerted efforts that are being made to improve air quality across the country.


“You will have seen more of the iconic electric cabs on London’s streets over the last year and we are pleased that there are now 5 times the number of eco drivers on our app. The cab trade has been working hard to make London’s air cleaner and we have also seen a positive response from passengers - with 12 times the amount of requests for the eco taxis through the app.


“We are working with cab drivers to understand the pain points of switching to electric vehicles - they are providing valuable insight that will help all car drivers that are going to make the switch in the next few years.”


FREE NOW (formerly mytaxi), is a leading mobility provider which currently operates in 100 cities across Europe, with 14 million passengers and more than 100,000 drivers. In the UK, FREE NOW is available in London, Manchester, Nottingham, Edinburgh, Brighton, Reading, Oxford, Derby and Leicester. They say the FREE NOW brand is not just about getting from A to B, it is about switching off and freeing your mind while they take care of the journey.


Image credit: FREE NOW

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