Patons Insurance promotes long-serving colleague to marketing manager
- Perry Richardson
- 1 day ago
- 2 min read
Patons Insurance has announced the promotion of long-serving colleague Ben Smith to the role of Marketing Manager.
Based at the firm’s Liverpool office, Ben steps up from his previous position as Marketing Team Leader, a role he has held since July 2023. His promotion follows a period of sustained growth for the taxi and motor trade insurance specialist, which has included a major rebrand and several national campaigns.
Liverpool-born Ben joined Patons in 2015 as a Marketing Assistant shortly after completing a degree in advertising design at the University of Salford. Over the past decade, he has become a familiar and respected figure across the company’s UK offices, playing a key role in shaping Patons’ modern identity and outreach.
During his time leading the marketing team, Ben helped to drive initiatives aimed at strengthening the company’s links with taxi drivers and operators across the country. One of his recent standout projects was the partnership with Rapaid, which introduced emergency bandages into taxis in Glasgow and Liverpool to provide immediate first-aid support in critical situations.
Chris Pracy, Head of Strategic Growth and formerly Head of Marketing at Patons Insurance, said: "I have worked closely with Ben for several years and it is a real pleasure to now see him heading up the marketing team.
"Ben has been with the business for more than 10 years, joining us straight from university, and has been a key part of its ongoing success.
"As he has progressed and developed, Ben has become known for getting things done without any fuss, whether it's the technical side of marketing, working with customers and suppliers, or coming up with new ideas to promote Patons Insurance.
"In recent years, Ben has led the growth of the marketing team and our expansion into new product areas. This is a well-deserved promotion.
"Patons Insurance is a family business and we aim to invest in colleagues' development and promote from within wherever we can, which is why we are especially pleased to welcome Ben to his new role."
Ben Smith said: "This was completely unexpected and for someone who works in marketing, I was lost for words at first!
“I am honoured that Patons has put its faith in me and am looking forward to making the most of this opportunity to help continue our ambitious growth plans.
“Patons is like an extended family, and I am delighted to be able to take the next step in my career at a place where I enjoy coming to work.
“We have a great team here and I’m proud to be a part of it, especially in this exciting time as we continue to grow as a company and bring in new products and services to our customers.”
