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Patons Insurance secures Feefo platinum status again for customer service


Image Credit: Patons Insurance
Image Credit: Patons Insurance

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Patons Insurance has retained its Platinum Trusted Service Award from Feefo, marking the seventh consecutive year the broker has been recognised for customer service performance based on verified client feedback.


The 2026 award continues Patons’ “exceptional” rating on Feefo, following platinum wins in 2022, 2023, 2024 and 2025. Platinum status is reserved for businesses that achieve Feefo’s Gold Trusted Service Award for three consecutive years, demonstrating sustained high customer ratings.

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Patons first achieved Feefo gold recognition in 2020, 2021 and 2022, which led to its initial platinum award. The broker has since maintained gold-level performance annually through to 2026, meeting the criteria for ongoing platinum accreditation.


Feefo’s Trusted Service Awards are determined solely by customer reviews submitted through the platform, rather than panel judging or self-nomination. Feedback cited by Feefo for Patons frequently references staff approachability, responsiveness and clarity during the insurance process.


Broker retains ‘exceptional’ rating as Feefo awards platinum recognition for fifth consecutive year


Ben Smith, Patons Insurance Marketing Manager, said: "This is such a privilege because Feefo awards are determined by genuine feedback from our customers. It is incredible to win six gold and five platinum awards in a row.


"After winning an award, we start the next year from scratch, which makes it even more special that our dedicated staff continue to maintain that level of commitment and always put customers first.

"In this digital age of AI interactions, people want that personal touch and come back to brands they can rely on. As we've seen from some of the reviews, our colleagues have gone that extra mile to make sure our customers gets exactly what they need — and can have a laugh and a joke along the way!"


Tony Wheble, CEO at Feefo, said: “It is a privilege to celebrate companies like Patons Insurance that remain steadfast in their commitment to customer success. This award is a testament to their ability to turn genuine feedback into meaningful action. By consistently exceeding expectations, Patons Insurance isn't just winning an award; it is building the long-term trust that defines the most successful brands of the future. We are proud to recognise their dedication to the people they serve.”


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