Ride-hailing apps Gett and Ola announce London partnership

Image credit: Ola/Gett media

Gett, one of the global leaders in corporate ground travel and known for using London’s iconic black taxi, and Ola, one of the world’s largest mobility platforms, today announce a ‘strategic partnership’.

The partnership will allow Gett’s corporate clients access to Ola’s platform in London, enabling them to request a variety of Ola ride options, on-demand, through the Gett SaaS Platform from September.

Gett and Ola have seen an increase in corporate demand in recent weeks following the easing of lockdown restrictions across the capital, a spokesperson for the companies has said.

In June, the number of corporate rides reached up to 89% of the volumes recorded in February, with July even higher, compared to April and May where volumes were 67% and 74% of pre-Covid levels respectively, data from the firm says.

A spokesperson for Gett, said: “Gett has significantly increased its client base as corporate clients seek to upgrade their ground transportation solutions with Gett’s technology to cut costs and meet the increasing safety requirements and mobility needs of their remote workforces.

“Businesses are taking extra precautions in recent months to enhance the safety of their employees and their own safety while commuting, with corporate taxis often seen as a safer and more efficient alternative than public transport.

“Similarly, Ola’s timely addition of safety features as well as incentives such as the new tipping option have resonated across customers and driver-partners, helping boost demand and supply back to pre-Covid levels.”

Ola recently announced Ride Safe UK to raise safety standards in the ride-hailing market, and also committed to invest £50 million centrally over the next 12 months to improve safety standards, with £20 million invested directly in the UK.

The first phase of the roll out will feature new Ola Safety Guidelines, which includes the requirement that drivers clean and disinfect cars between each ride.

The partnership enables Gett to expand its corporate platform to include on-demand private-hire across London, alongside other services such as black taxis and pre-booked black cars, all through Gett’s SaaS platform for business travellers.

Ola officially launched in London in February 2020 following its UK launch in August 2018, and now operates in 27 cities in the UK and over 250 globally.

Dave Waiser, Gett CEO, commented: “We are delighted to be announcing this strategic partnership with Ola. We continue in our mission to organise the world’s best mobility providers in one platform, optimising the entire experience, from booking and riding, to invoicing and analytics, so businesses can focus on what they do best. With our differentiated technology and business model, we are partnering with consumer ridesharing companies, instead of competing with them.”

Marc Rozendal, Ola’s UK Managing Director, said: “Ola’s partnership with Gett represents another significant milestone in our commitment to offering Londoners a differentiated service. Partnering with Gett and its leading offering for corporates opens a large market for Ola’s platform as travel begins to resume in London, allowing us to further scale by meeting the clear demand from corporate users for consumer ride-hailing. This is yet another step in our mission to connect people and build mobility for people in the UK and around the world.”

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