Ride-sharing firm DiDi announces three-year global strategy

Chinese ride-hailing firm DiDi have announced the company’s three-year goals at a strategy meeting held on 16 April in Beijing.

The announcement marks DiDi’s shift from an “all-in-safety” strategy to achieving sustainable, high-quality growth through longer-term safety capacity building and a renewed focus on user value growth.

Abbreviated as “0188”, DiDi’s three-year strategy reaffirms safety as the cornerstone of the company’s long-term development, which is signified by the number “0” in the designation. The other three numbers, “188”, refer to DiDi’s three quantitative goals.

By 2022, DiDi aims to complete more than 100 million daily trips globally; achieve an 8% penetration rate in China’s mobility market; and to serve 800 million monthly active users globally.

Will Cheng Wei, CEO of Didi Chuxing, said: “Without safety, the value of our business will go back to zero.

“We have built up a set of important infrastructure and core capabilities to achieve long-term growth. Our three-year strategy is based on our analysis of future industry and economic trends, and reflects our confidence in DiDi’s strength and value creation capabilities.“

Going forward, DiDi say they are aiming to continue to build up its capabilities in safety, user experience, operational efficiency, regulatory collaboration, public communication and organisational efficacy.

This includes pushing forward on two growth curves:

  • continuous evolution of DiDi’s one-stop mobility platform for integrated four-wheels (ride-hailing, taxi, designated driving and hitch), two-wheels (bike and e-bike) and public transportation solutions;

  • the development of Xiaoju Automobile Solutions, autonomous driving, Fintech services and smart transportation businesses, while exploring other new opportunities.

2019 was seen as an important breakthrough year for DiDi’s international business. By the beginning of 2020, DiDi delivered over 1 billion trips in its international markets.

Cheng urged DiDi’s International Business Group to seize the opportunities to develop more diversified services and greater value for communities around the world by fully leveraging the company’s innovative power and operational efficiency.

Jean Liu, President of DiDi, said: “DiDi learned invaluable lessons from our fight against COVID-19 across China and the world with our drivers and partners.

“Our investments in 2018 and 2019 into core safety capabilities played a critical role in this fight, and I am convinced we are a young company that is capable of overcoming crises and economic cycles. The new strategy carries not only hard numbers, but a commitment to the safety of every user and every trip, and flexible income opportunities to more car owners and drivers.“

Jean Liu, President of DiDi

The company said it will continue to develop itself as an organisation driven by a shared vision and a culture of openness and transparency, dedicated to creating more value for communities it serves.

Liu added: “We are an imperfect but genuine organisation. As long as we keep giving our best, this will continue to be an organisation that achieves big dreams, overcomes external cycles and evolves ever faster and better.”

Image credit: DiDi

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