Electric taxi company Sherbet London is setting out to offset 18 tons of CO2 emissions with World Travel Market (WTM) London through 1,000 one-way airport transfers and taxi rides within London.
Sherbet London will be the official taxi company for WTM London, a globally recognised travel industry event taking place 4- 6 November at Excel London. 40 WTM London and London Travel Week branded electric cabs will be available for airport transfers and journeys around London in honour of the 40th anniversary of WTM London.
WTM London and Sherbet London aim to offset 18 tons of carbon emissions starting at WTM London by targeting 1,000 rides in their electric cabs. Each Sherbet electric cab emits just 29 g of CO2 per km as opposed to a typical diesel taxi which emits 222 g. With a return flight from LHR to JFK representing 986,000 g of CO2, the campaign is expected to off-set over 18 return LHR- JFK flights or 76 European flights in less than a week.
WTM London attendees will have a front row seat to the positive environmental impact of the campaign by being able to view live CO2 offset measurement displayed on screens along with a Black Cab at the Sherbet London stand in the Boulevard at ExCel and on the WTM London website.
To help them reach their goal, exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system https://sherbetride.com/wtm-booker/ also found on WTM London’s website.