Taxi and private hire firm Cordic launches what3words geocoding technology on white-label apps

Phone image credit: what3words

Taxi and private hire dispatch software firm Cordic has today become the first systems provider to support the what3words bespoke geocoding technology on all of its white-label applications.

Cordic has been creating, building, and providing despatch software for the taxi and private hire industry since 2002 and the latest move to factor in what3words technology will provide hundreds of fleet operators with enhanced accurate location services.

A what3words address is a human-friendly way to share exact locations using a 3-word code without a street address. It is optimised for voice input and contains built-in error prevention to identify and correct input mistakes immediately.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 45 languages.

One of the biggest challenges for taxi operators, drivers and passengers are communicating precise locations where no valid address is available. For example, when picking up a passenger from a large venue, airport, car park, industrial estate, rural areas, and so on, street addresses are not precise enough to ensure drivers will find their passengers’ exact pick-up spot. Relying solely on lengthy descriptions and landmarks could often lead to confusion and lost time.

The partnership between Cordic and what3words now allows three seemingly random words to solve this problem by pointing to their meet-up’s precise 3-metre square. Every 3-metre square has been given a unique combination of three words: a what3words address. For example, ///daredevil.justifies.dusted is the what3words address for Cordic Ltd Headquarters. Anyone can enter these three words into the free what3words app and tap ‘Navigate’ to get directions with their favourite navigation app.

Moreover, operators will now obtain more precise locations, improve despatch time efficiency, and enhance users’ experience.

Tom Peyerl, Cordic’s CEO, said: “There’s nothing more frustrating than getting lost trying to find a meet-up and missing out or arriving late and stressed. We have built this integration to enable using what3words addresses with our systems so that our community can find exactly where they need to be with no confusion.”